Brands that are still reviewing their marketing strategy through a desktop view in a mobile-centric world are likely to misunderstand the opportunities and threats affecting them (most likely on the mobile side, and in their biggest channel – organic search - which accounts for 51 percent of traffic, on average). But mobile-first isn't just mobile either. Those moving forward through this upcoming mobile-first update will have separate strategies for each and track the performance of both. Carlos Spallarossa, SEO director for cosmetics giant L'Oreal (a client of my company) says: “Mobile traffic is huge for us and our industry –
above the 57 % [this survey] reported. We develop content with a mobile-first perspective to connect with our users with information, advice and opinions, especially when they are near a store where they can easily buy. » Winning in this rapidly changing jewelry photo editing service environment requires a deep understanding of user intent, how your customers are using mobile, and how your site appears on mobile devices. Google interprets each user's most likely intent through micro-moments, which impact SERP construction and the types of content that appear. For example, if the search engine thinks the searcher wants to find a restaurant, the local 3-pack
will appear. If the person appears to be expressing a micro I want to know moment, a Google Quick Reply will appear. Google also varies the number and placement of videos and images on the SERP based on likely intent. Site developers and marketers need to recognize how mobile users interact in these micro-moments and how their intent differs between mobile and desktop. Only then can you ensure that the created content matches both the intent and the device. For example, a consumer searching for “how to contact
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