We have created the 'Customers' segment rule the 'make a purchase' goal has been met . If the above steps were met the client moved to a different communication path the rest with clients” segment. Effect The opening rate of the first autoresponder was . Message determined segment If the subscriber did not use the discount code and did not make a purchase after two days he received a message with a link to the 'Virtual Advisor' application which allowed him to make the right choice of a product that would meet his expectations. The message also encouraged contact where the seller could help in choosing and dispel any doubts. autoresponder after saving Effect The open rate of the second autoresponder was.
Message Segment Determined If the subscriber still hasn't made a purchase he has received the last message. In it an additional benefit in the form of free samples and shown ways to use the product in practice. In addition we reminded you about the unused discount that we offered at the very beginning. was . The entire autoresponder path looked like this whatsapp mobile number list Newsletter subscription autoresponder path undecided segment For the second segment we have prepared a path with a slightly changed form. After the welcome message thank you for subscribing a second message was sent to subscribers who are looking for more information. This autoresponder was designed to investigate why subscribers are looking for a product.
Together with Olmark we have identified several main needs privacy protection cooling the house or apartment darkening the room. autoresponder Effect The open rate of the second autoresponder was . Message Depending on which first need a given subscriber clicked on which suggested that it was the most important for him we sent a third message whose main message referred to this need directly. autoresponder Also the products that were offered to the subscriber in the message were selected so that they were best suited to a specific need. If the subscriber did not select any product feature he did not click on any link he received a message with a redirection to a virtual advisor encouraging further contact and offering the opportunity to order free samples.