In my usual work, when I am not sure about the design form, I will ask my mentor. She often tells me how the top-level products in the industry are made. It also often asks me to take a look at it and analyze how others do it. In this way, you will know how to correct where you are not sure.
In fact, this is a process of doing country email list competitive product analysis. For beginner designers, doing competitive product analysis is particularly important, so I also pay great attention to this aspect of learning and practice. The more competitive products are analyzed, the more design methods are precipitated in our minds, and the easier it is for us to answer why we design this way? Which design form is better?
I have learned and summarized some methods for designers to analyze competing products, and shared them with you. I hope it will be helpful to you. You are also welcome to give us more advice~
Before the competitive analysis, we need to clarify what is the purpose of our competitive analysis according to the problem we want to solve? What do we want to gain from the competitive analysis process?
Competitive selection is made based on our goals. If we don’t have a clear goal, we can easily go astray in the analysis process, analyze a lot of irrelevant content, easily lose our way, and get no substantial help.
For example, our purpose is to understand the design form of the feed stream, then we should focus on the layout forms of the feed stream in the subsequent competitive product analysis process, and what is the relationship between images and texts in the cards in the feed stream? What proportions are there in the picture?
Our competing products can choose social products, such as top-level products such as Facebook, Weibo, and ins, which are widely used in feed streams. For example, if we want to redesign the visual style, then we should pay more attention to the visual style of the competing products when analyzing the competitive products. Which style type is applied to the icon? Which design trends are reflected, etc.
2. Choose a competitor
Competitors are generally divided into direct competitors and indirect competitors.
Direct competitors: products with the same type of direct competition, such as Taobao and JD.com;
Indirect competing products: products with similar usage scenarios and user groups, such as products in vertical fields such as Taobao and Dewu.
When we do competitive product analysis, it is recommended to select TOP-level products in the industry for direct competitive products for analysis, and for indirect products to select unicorn products in vertical fields for analysis.
Because TOP-level products are very mature, they have developed user habits and shaped their minds. By analyzing TOP-level products, we are equivalent to standing on the shoulders of giants, making it easier to obtain useful information.