The overall design, animation, and the way it weaves its story are simply impeccable on every level. And it embeds the brand into the story in a way that stands out for being non-invasive! There is a common misconception that product descriptions should describe the product. Their main job is actually to persuade customers to buy, which is more likely to happen when they focus on benefits and not features. Why are good product descriptions important? Here is solid proof. Emarketer researched the importance of e-commerce product page elements for people shopping online.
The use of a continuous shot/panning camera combined with elaborate backgrounds and compositions works wonderfully to the phone number list convey their message. There's no voiceover or on-screen text, yet you can't watch the video without understanding what it's saying! know what they are looking for. The most common way to research customers is to use a buyer persona: a representation of your ideal customer. It contains information such as demographics, interests, needs, and goals. The buyer persona here isn't just any snack-hunting person. This description is suitable for people who are looking for healthy and healthier products.
only demands less than a minute of viewers' time, and it doesn't overstay it's welcome - just a good commercial example of animation done right. we can find all this information in the description. Nobody really wants a fridge, they just want their milk to stay fresh. The refrigerator is only a means to an end. Look what I did there? Focusing on the benefits rather than the product itself is a better way to sell. It's simple: Benefits show customers how the product can make them healthier, happier, more productive, and more.