Using this report, you can review terms and phrases that are not relevant to your business and add them to your negative keyword list. This will help your budget be more efficient and help you save on searches that don't convert. Advertising Continue reading below Note: If you are new to the game, note that there is a difference between a search term and a keyword. A search term is "the exact word or set of words that a customer enters when searching on or one of our Search Network sites" according to Google AdWords. A keyword is "the word or set of words that AdWords advertisers create for a given ad group to target your ads to customers." To view your search terms report: Log in to your AdWords account Click on the Campaigns tab Click on the Keywords tab Click the Search Terms button Here is a screenshot of what you are looking for:
Screenshot 2016-11-29 at 7.10.36 AM After running this report, you can use the data for several things, including: Advertising hair masking service Continue reading below Add high-performing search terms to your ad group as keywords. Adjust your bids: Search terms that appear in the search terms report receive traffic, so you'll want to make the most of them. If you realize that a search term is not relevant enough to the products or services you offer, add it as a negative keyword. Select the appropriate match type (for example, broad, phrase, exact, or negative) for existing keywords. A bit of background on match types You decide for which keywords your ads are shown.
Once you've entered the keywords, you can choose from three different match types for each keyword. Here is a brief description of the three types: Exact match: one or more words written in square brackets, for example, [Chicago photographer]. The SERPs should be the exact phrase you choose with nothing more (or less than). In this case, Chicago photographer (only). Broad match: one or more words written without any other punctuation, for example, photographer from Chicago. SERPs include thousands of different similar results that can boost your ad. Exact phrase: one or more words written in quotation marks, for example "Chicago photographer". Fewer SERPs than broad match because they must contain the search phrase. In this case, Chicago photographer.