Advertising Continue reading below This is the "good" news for the "white hats". And Phone the 'bad' news is that I think 2017 will see the re-emergence of really sophisticated 'black hat' strategies. Basically, if it's not already made up, I'll bet my bottom dollar that we'll see competing AIs developed by the black hat community to rival RankBrain. But hey, the most fun part of SEO has always been debating different shades of gray anyway. Adam Audette, Senior Vice President, Organic Research, Merkle Adam AudetteIn my outlook, the trends of 2017 will fall into the following Phone categories: Mobile Advertising Continue reading below The connection between device types will continue, resulting in richer and faster mobile experiences for users, thanks to advances in PWAs and article formats such as AMP.
Applications will also continue to fax list have a place in the user experience, and their indexing for better discovery will remain important. And dynamic sites and content will continue to evolve. Technical and structural works Structured data will also Phone receive a lot of attention, as its application extends to virtually all domains and devices. Speed will rule and we will hear a lot about http/2 in 2017. Link building for SEO purposes will continue its slow and welcome death, as marketers in the social and content arenas rightly focus on . Content experience The SEO industry's approach to content experience will evolve. Search is one of the most powerful intent signals, and with data modeling Phone finally allowing us to realize the promise of human marketing at scale, the user journey will be more personalized than ever in 2017. We'll wait and see if it's a good thing for users (we know it's a good thing for marketers).
Advertising Continue reading below Seth Besmertnik, PDG, conductor Seth BesmertnikFocus on creating value for the customer in 2017 and good things will happen. Here are three key SEO trends to watch. 1. Future algorithms For a long time, the SEO Phone industry has been trying to optimize in more technical ways – in other words, thinking about the search engine crawler rather than the person viewing the content. Google tries to make its algorithms a mirror image of a customer's heart, mind, soul, and needs. Advertising Continue reading below The big trend in 2017 is therefore a shift in mindset where your entire digital strategy (not just SEO) will be focused on understanding your customer, what they want, and using search engine data to better understand customer intent.