Almost all companies are founded for profit, and making money is the only purpose for our workers to work. I have worked in many Internet companies and companies in traditional industries. Each company has different management methods and different business models, but the appeal for profitability is the same.
If the company does not make money, let alone the year-end bonus, even the payment of wages will be a problem. There are also some entrepreneurial people. Why the company didn’t go on is because it didn’t make any money. When I was reviewing the profitability of all the companies I’ve worked for in the past few days, I suddenly found that those profitable companies have one thing in common. A company that cannot survive just lacks this commonality.
This commonality is: products that are recognized by users and the ability to acquire customers and promote them, both of which are indispensable. Remember that both are indispensable. Products that are simply recognized by users cannot gain customers; or on the contrary, the promotion ability is very strong, and the products are not good. It is difficult for such a company to do it.
You can see that those online celebrity products have a rapid rise and fall quickly, because they only have the ability to promote and acquire customers, but there are no products recognized by users. Including many restaurants opened by celebrities that I have seen in the past few days, most of them closed after a short period of time. Do you think they lack traffic?
Of course, there is no shortage of it. Why can't it be made? It's just the product. It costs hundreds of small noodles, and Buffett can't afford it.
1. Choice of product and customer acquisition
This two-choice refers to our personal experience. We all know that there are operation positions and product positions in Internet companies, one is responsible for promoting products, and the other is responsible for making products. You have to say that a person is proficient in both operations and product development. Such talents are extremely rare.
Because each person's ability is limited, it is not easy for a person to fully grasp a position in his life. For example, an athlete, have you ever seen an athlete who has won gold medals in different sports? no. No matter how good Jordan is at basketball, if you let him play table tennis, it is estimated that even the primary school student next door can't play.
It is precisely because each person's ability can only choose one of two, which creates such a situation. The big bull who knows promotion thinks he is invincible in the world and can start a business casually, but he is severely slapped in the face by reality.
Those who have the secret formula of the product also think that they have magical body protection, but after the product was launched, no one bought it at all. Do not doubt, this is the real life I am talking about. Those who get tens of millions of financing in two minutes on the Internet are chicken soup, don’t take it seriously.
Therefore, we must know the shortcomings of being a profitable company by ourselves. You are from marketing and promotion, so is the product guaranteed? You are from a technical background, do you have a complementary team in the brand? If not, don't move, because the results are likely to be unsatisfactory.
2. Products approved by users
Whether it is APP, game, B-side business, fast-food catering, if you want to make a profit, you must provide a customer-approved product as a premise.
To give the simplest example, a new restaurant of self-selected fast food opened downstairs of my house. The store used to open yellow braised chicken and closed down. Later, it was changed to a Hong Kong-style restaurant and also closed down. When this self-selected fast food opened, , I guess, when this store closed down.
However, the actual situation is that if you go to eat inside at 6 o'clock in the evening, you need to queue. I didn't usually find out that so country email list many people in my community would come out to eat. Why is business so good? I also tried it.
After I finished eating, I knew the answer. First, the portion was large and the price was low. Second, the dishes were rich, regardless of the appearance. Before, I was sweating about whether this store could do it, but now I am worried about other restaurants nearby, because all the users have come here, how can other stores live? Hey, why can't I change my heart of worrying about the country and the people?
At a glance, you can see the whole leopard. The profitability of this small fast food restaurant is no different from those of enterprises with a scale of over 100 million. Products are king. I still remember that when I was doing game operations before, the channels didn’t give you face, it didn’t matter if you were drinking too much or how much red envelopes you stuffed, but it was up to you whether your product was strong in attracting money, and the product was strong. If the money is strong, if the money is strong, the business waist will be hard.