Do you know what the SMART objectives of a company are and how to define them? Sometimes, the day to day of a business makes us lose our way and not focus on our true goals, which are the ones that should drive us to the success that all entrepreneurs pursue. And it is that, if you have created a project from scratch, there are so many actions and phone number databasestrategies that are necessary for it to work, that sometimes we only have to focus on having clear those that respond to the acronym “SMART”, that later we will understand what they mean .
For this reason, I wanted to focus this article precisely on these types of objectives, which will make us much more exact and precise when it comes to quantifying what we intend to achieve. Thematic content menu What are the SMART objectives of a company and what are they for? How to create SMART objectives for your company or Brand? 4 Examples of how to define your own SMART goals What are the SMART objectives of a company and what are they for? The SMART Objectives of a company are those that define the goals strategically proposed by a business, making synergy between all its intervening elements and that are based on 5 concepts, each of them given by the initial (in English) of the term «SMART» . This one, as you are probably already imagining, was coined precisely because, mnemonically speaking, it gives us a feeling of "unintelligent", due to its meaning also in English. › The concepts that give name to these business objectives are: S = Specific M = Measurable (Measurable) A = Achievable R = Realistic T = Timely (bounded in a certain period of time) In all of them, as you will expect, I will stop later to explain them in more detail, so I invite you to continue reading to understand how they work together. » You are also interested in reading: How to do a market study for my business step by step?
What is the Strategic Plan of a company and how to do it? How to define the Mission, Vision and Values of a company? + Practical examples How to make a Digital Marketing plan for your company or Online project? Corporate Image Guide How to create SMART objectives for your company or Brand? One of the most common mistakes that people make when defining goals is to define them too generally. For example, “I want to increase my sales” or “I want to improve visits to my website”. These are too generic, so how do you enforce them? How can you measure the results? Most likely, you will abandon the idea of increasing your sales, or improving visits to your website, because you do not have a roadmap to help you measure your progress.