The need for customer satisfaction has multiplied after the pandemic. The economy is slowing and people have less disposable income than before the pandemic, the result? They are more picky about what they buy and who they buy it from. Along with other business growth strategies, using CRM software can help businesses develop leads and improve customer satisfaction. Failure to use the right tool for your business can lead to loss of customers, downfall of business, and deterioration of corporate identity. But not all other software is ideal for your business. It is necessary to find the best tools for your business, and CRM is one of them. But, before we go any further, let's take a look at the main benefits of using CRM software. Benefits of using a CRM The CRM provides useful information about prospects as well as current customers. This tool allows us to segment customers, create a separate strategy for each segment, and then target specifically .It is a viable tool to employee data increase the retention rate. Follow-up emails, notifications, offers, and such tactics help retain past customers. Tracking the entire consumer journey helps in gaining meaningful data. The combination of various features of a CRM allows a business to improve relationships with consumers. HubSpot HubSpot is a big name in the CRM software industry. For many years, he has helped companies to retain their customers. Whether it's a small business or a large facility; the tool may be the best option. Even for businesses that will pop up next year, this software is ideal. It has a simple and useful interface that lets you use the features with ease. Many options that are not present in other tools are covered by this software. Features Automatic customer journey tracking, including emails, social media, phone calls, live chats, and more. Helps synchronize the marketing department Use AI for multiple options Provides options like Google Calendar, Gmail, Drive, etc.