Aug 02, 2022
In Fashion Forum
In 2016, live broadcast e-commerce entered the public eye for the first time. With the rapid development of short video platforms, the momentum of live broadcast delivery has become more and more violent. With the emergence of the epidemic in 2020, live streaming has even become a life-saving straw for all walks of life. In 2022, the trend of live streaming is still on the rise. More and more traditional enterprises have joined the short video and live broadcast track, and now they have become an important channel Buy email list for many small and medium-sized businesses to realize their profits. But for some companies that are just starting to do live broadcasting, it is not so easy. How to build a team, how to choose products, and how to do live broadcasts have all become difficult problems. Next, let's talk about how merchants deploy live broadcast delivery. These experiences can be used for reference and reuse, whether in Douyin or video accounts. 1. Construction of the live broadcast team If you want to carry out live broadcasts and bring goods for a long time, it is difficult to do this well with the strength of a single person, so you must first set up a live broadcast team. The most important thing is planning and execution, the whole team needs at least 4 people. 1. Operation (1 person) The operation is responsible for the overall live broadcast rhythm. The specific work: (1) Plan normal live broadcast content Determine whether the theme of the live broadcast is a daily live broadcast or a live broadcast of an official event, and then match the goods and interests according to the theme, and plan the time period for the broadcast, the source of traffic and traffic, and the gameplay of the live broadcast.