Keyword strategies are the foundation of common SEO strategies. This helps you get traffic through your search intent and plan your paid search advertising strategy. Researching and implementing keyword strategies is a basic practice. Still, trying to match your keyword strategy with content that isn't written to correspond will build your entire SEO plan on a volatile foundation. You need to ensure that the content on your site matches your keyword strategy well. 7. Eliminate duplicate content Duplicate content is an essential caveat for onsite SEO. This affects many of the points listed so ghost mannequin effect service far, including search rankings, PPC advertising costs, and landing page quality. Therefore, it is a good metric for optimizing for itself. advertisement Continue reading below As a general rule, you need to optimize your site to have your own content, but if your time and money are tight, it's tempting to use stock product descriptions. Please resist this urge. 8. Decreased bounce rate Bounce rate is one of the best measurements of how well a product description meets potential buyer expectations. A common reason for high bounce rates on websites is bad copies or content that don't match the SERP title or description. A unique product description can reduce the bounce rate of your site and reduce the dreaded "hopping" phenomenon. 9. Improvement of repeater rate All businesses love repeaters. This truth is even more true for online retailers. Repeaters are 70% more likely to add items to their cart and 75% more likely to complete their purchases. Improve your return visits by leveraging your own product description. In fact, only 8% visit a brand's website for the first time with the intention of making a purchase. advertisement Continue reading below Writing a unique and eye-catching copy will impress your site. Visitors can easily find a way back by searching for the company name or what they remember from the product description.