The FMCG industry, characterized by fierce competition both online and offline, demands innovative approaches to foster retailer loyalty. The prevalence of numerous brands requires distinctive digital strategies to secure your retailers’ allegiance.

Is your FMCG brand grappling with these challenges?

Lack of Digital Gratification:

In a crowded marketplace, your brand’s differentiation hinges on the ability to provide instant gratification to supply chain partners.

Loyalty Issue:

Without a robust loyalty platform, retailers struggle to engage with your brand. This deficiency weakens your brand’s authenticity and subsequently affects customer engagement. Retailers are pivotal as they serve as your brand ambassadors.

Poor Traceability:

Non-digitalized solutions hinder efficient tracking and real-time validation of retailer and distributor data, impacting FMCG businesses.

Decreased Revenue:

Competing FMCG brands with superior loyalty platforms can erode your revenue. Dissatisfied retailers result in subpar brand promotion, engagement, and ultimately, reduced earnings.

Prone to Counterfeiting:

The adoption of QR code-based strategies is imperative for FMCG businesses to combat counterfeit products’ infiltration, a challenge amplified by the absence of digitalized supply chains.

https://customerloyalty61.wordpress.com/why-qr-code-based-retailer-loyalty-platform-is-essential-for-fmcg-businesses/